Land Rover Econ
A live project run with Land Rover
The brief: to propose a concept vehicle which shows off Land Rovers credentials as being a environmentally friendly company.
DNA is supplied from previous models using a selection of detailing and structural parts to illustrate what eco features current vehicles already embody.
Using a wide variety of features including a honeycomb structure theme and large clear panelling, the vehicle conveys a lightweight appearance to consumers - thus breaking the current image of today’s ‘tank’ Land Rovers.